Concept-to-Launch

Validated idea shipped to market with positioning, launch plan, and initial metrics

The idea is good. Getting it to market is where it dies.

• Area: Strategy
• Time savings: Typical run: Weeks to months depending on scope
• Try it: "New product, feature, or service idea needs to go from concept to market"
• Compounding: Each run refines templates and context — 8 automated steps improve with accumulated data
• Frequency: Per product launch
• Published: 2026-08-01

Inputs

• 🎯 Idea description (problem, proposed solution, target user)
• 📋 Competitive landscape awareness
• 💰 Available resources (budget, team, timeline)
• 📋 Success criteria (what does "working" look like?)

What BOB does

1. jtbd-building → map customer jobs, push/pull forces, and current workarounds
2. market-sizing-analysis → calculate TAM/SAM/SOM for the opportunity
3. Decide: pursue, pivot, or park the idea based on market size and JTBD fit
4. zero-to-launch → scope week-1 MVP, prioritize requirements, map user flows
5. design-first-dev → define UX requirements, all-state design, and craft standards
6. exp-driven-dev → design A/B test, set primary and guardrail metrics, run experiment
7. positioning-craft → craft positioning, differentiation, and value proposition
8. launch-execution + launch-strategy → write launch copy, plan go-to-market, execute launch
9. metrics-frameworks → define north star metric, set review cadence, measure initial results

Outputs

• 🗺️ JTBD Map.md
• 📋 TAM-SAM-SOM.md
• 📦 MVP Spec.md
• 📋 Positioning.md
• 📅 Launch Plan.md
• 📊 North Star Metric