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meta-ads

Governed interface for Meta Ads Manager automation. This initial scaffold defines the safety contract and workflow boundary; it does not install credentials, call live mutation endpoints, or launch campaigns.

  • Area: Marketing
  • Category: marketing ads
  • Level: beginner
  • Input: conversation
  • Output: document
  • Setup: paid-ads, ad-creative
  • Roles:

Prepares Meta Ads dry-run campaign plans from approved strategy and creative inputs and analyzes user-supplied performance exports.

How you ask

  • “Prepare a paused Meta Ads campaign plan from this strategy and creative brief; do not call Meta.”
  • “Analyze this Meta Ads export and recommend pause, hold, or scale without changing the account.”
  • “Check whether this Meta campaign plan has every identifier and approval needed for a future dry run.”

Inputs

  • paid-ads-strategy — Approved strategy from the paid-ads skill with objective, audience, budget, and measurement logic.
  • creative-brief — Approved creative variants and asset references from ad-creative.
  • account-context — Ad account, page, pixel, offer, and destination identifiers supplied without secrets.
  • scope — company, or a client-id under {company.clients}/ — a string with one reserved value, not a closed set
  • performance-export — User-supplied Meta Ads performance export with spend and outcome metrics.
  • campaign-plan — Campaign plan containing objective, budget assumptions, and measurement definitions.

Outputs

  • campaign-dry-run (markdown)
  • performance-analysis (markdown)
  • {scope.marketing.sea}/campaigns/meta-{campaign}-{YYYY-MM-DD}.md
  • {scope.marketing.sea}/reports/meta-{campaign}-{YYYY-MM-DD}.md