What should we write about?

Topic Clusters & Content Priorities

What should we write about? Everyone has opinions. Nobody has data.

Outcome: Topic clusters mapped, content gaps identified, priorities scored by impact.

• Area: Marketing
• Level: beginner
• Roles: Head of Marketing, Content Manager
• Time savings: ~6 hrs manual research → ~15 min automated (24× faster)
• Try it: "What should we write about next?"
• Compounding: Each cycle fills content gaps — topic coverage broadens and deepens over time
• Frequency: Quarterly · after ICP changes
• Published: 2026-03-26

Inputs

• 📋 marketing_context.md
• 🎯 ICP / target audience
• 🔗 competitor URLs (optional)

What BOB does

1. Loading brand and ICP context
2. Identifying content pillars (4 lenses)
3. Mapping keywords to buyer journey stages
4. Running competitor content gap analysis
5. Scoring and prioritizing topic ideas
6. Building topic cluster map

Outputs

• 🏛️ Content Pillars.md
• 📊 Priority Topics Table
• 🗺️ Topic Cluster Map
• 📝 Content Strategy.md

Benefits

• 24× faster
• Data-driven priorities — not loudest voice
• Gaps visible at a glance

Built on the content-strategy skill.