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marketing-psychology

Apply psychological principles and mental models to marketing. Help users understand why people buy, influence behavior ethically, and make better marketing decisions.

  • Area: Marketing
  • Category: marketing strategy
  • Level: beginner
  • Input: conversation
  • Output: document
  • Setup: none
  • Roles: Head of Marketing, Content Manager

Identifies relevant cognitive biases for campaigns, recommends persuasion frameworks, analyzes messaging through behavioral science lens.

How you ask

  • “Which cognitive biases can we leverage in our pricing page?”
  • “Apply behavioral science to improve our signup flow messaging”
  • “Analyze our messaging through a persuasion framework”
  • “Why aren't people converting? Analyze the psychology”

Inputs

  • url — Optional website or asset URL to analyze; an audit needs the asset or its content, while briefs and inline recommendations can proceed without a URL.
  • scope — company, or a client-id under {company.clients}/ — a string with one reserved value, not a closed set

Outputs

  • psychology-audit (markdown)
  • psychology-brief-client (markdown)
  • psychology-brief-company (markdown)
  • {client.marketing.psychology}/psychology-brief-{YYYY-MM-DD}.md
  • {company.marketing.psychology}/psychology-brief-{YYYY-MM-DD}.md
  • {scope.marketing.psychology}/psychology-audit-{asset}.md