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Publishing plenty.

City Map: Content → Business Outcomes

Publishing plenty. But does any of it drive business outcomes?

Outcome: Content mapped backwards from goals — destinations, signals, audiences, formats, cadence.

  • Area: Marketing
  • Level: beginner
  • Roles: Head of Marketing, Content Manager
  • Time savings: ~8 hrs manual strategy → ~20 min automated (24× faster)
  • Try it: "We're posting but don't know if it's working"
  • Compounding: Each monthly review sharpens the map — destinations that work get more content weight
  • Frequency: Quarterly full map · monthly review
  • Published: 2026-03-26

Inputs

  • 🏢 Brand / client profile
  • 📋 marketing_context.md
  • 🎯 Business goals (2-4 per quarter)

What BOB does

  1. Defining Grand Central (brand why)
  2. Setting 2-4 measurable destinations
  3. Mapping signals and passengers per destination
  4. Designing content stops (formats per signal)
  5. Building weekly timetable with per-piece metrics
  6. Defining distribution channels per piece
  7. Setting monthly review cadence

Outputs

  • 🗺️ Content Destinations Map.md
  • 📅 Weekly Timetable
  • 📡 Distribution Plan
  • 📊 Per-Piece Success Metrics

Benefits

  • 24× faster
  • Goals first — formats second
  • Publishing cadence matched to capacity

Built on the content-destinations skill.