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competitive-battlecard

Generate structured competitive battlecards — concise, scannable quick-reference documents that sales teams use mid-conversation to position against a specific competitor.

  • Area: Sales & Clients
  • Category: sales
  • Level: beginner
  • Input: conversation
  • Output: document
  • Setup: none
  • Roles: Head of Sales

Generates structured competitive battlecards for sales teams.

How you ask

  • “Create a battlecard for competing against HubSpot”
  • “Build a competitive cheat sheet: us vs Salesforce”
  • “Battlecard comparing us against HubSpot, Pipedrive, and Freshsales”
  • “Update the Salesforce battlecard with their new pricing”

Inputs

  • competitor — Competitor name or URL
  • scope — company, or a client-id under the clients root (client.root) — a string with one reserved value, not a closed set
  • icp — ICP to frame why we win vs this competitor.
  • marketing-context — Positioning context for differentiation framing.
  • offerings — Offerings for feature/price comparison.
  • profile — Company or client profile for identity and credibility.
  • competitors — List of competitor names or URLs
  • icp — ICP to frame why we win vs these competitors.

Outputs

  • battlecard (markdown)
  • client-output-artifact (markdown)
  • {client.sales}/battlecards/{competitor-slug}.md
  • {company.sales}/battlecards/overview_{date}.md
  • {company.sales}/battlecards/{competitor-slug}.md