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copy-editing

Edit marketing copy through seven sequential passes while preserving the core message.

  • Area: Marketing
  • Category: marketing content
  • Level: beginner
  • Input: conversation
  • Output: document
  • Setup: none
  • Roles: Head of Marketing, Content Manager

Edits marketing copy through seven sequential passes—clarity, voice, benefit bridging, proof verification, specificity, emotional impact, and risk removal.

How you ask

  • “Edit this marketing copy for clarity and impact”
  • “Run a copy sweep on my landing page text”
  • “Review and polish this email campaign draft”
  • “Give me feedback on this product description copy”

Inputs

  • draft — The copy to edit, pasted or as a file path, with any approved facts, forbidden claims or keep/remove instructions.
  • request — What to produce, including audience, CTA and any exact output sections the user wants.
  • scope — company, or a client-id under {company.clients}/ — a string with one reserved value, not a closed set
  • marketing-context — Audience, voice and positioning for the active scope (company or client marketing context).
  • variants — Two or more versions of the same copy, pasted or as file paths, with any approved facts, forbidden claims or keep/remove instructions.

Outputs

  • Edited copy, a short change summary, and open questions or missing proof.
  • Edited copy, change summary by sweep, and open questions or missing proof.
  • Edited copy, change summary for Sweeps 4 and 7, and the claims that still need proof, legal review or product confirmation.
  • Variant comparison with the pick and its reasons, then the edited winner, change summary by sweep, and open questions or missing proof.
  • {scope.marketing.content-production}/copy-editing-{YYYY-MM-DD}.md