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paywall-upgrade-cro

Design paywalls that match the upgrade moment, explain value clearly, and preserve trust.

  • Area: Marketing
  • Category: marketing funnel
  • Level: intermediate
  • Input: conversation
  • Output: document
  • Setup: config
  • Roles: Head of Marketing, Product Manager

Deep-dive into free-to-paid conversion — designs paywall copy, structures upgrade flows, creates feature gates, and optimizes trial expiration screens.

How you ask

  • “Design persuasive upgrade copy for our paywall screen”
  • “Optimize our free-to-paid conversion flow”
  • “Create feature gate copy that drives upgrades”
  • “Write trial expiration modal copy that converts”

Inputs

  • request — What to produce
  • scope — company, or a client-id under {company.clients}/ — a string with one reserved value, not a closed set

Outputs

  • paywall-upgrade-cro (markdown)
  • {scope.marketing.experiments}/paywall-upgrade-cro-{YYYY-MM-DD}.md