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money-model-builder

Design and sequence a complete offer ladder — attraction offer → flagship → upsell → order bump → downsell → continuity — and model the cash it collects in the first 30 days, all grounded in the business's existing vault offer, ICP, and positioning context.

  • Area: Sales & Clients
  • Category: sales
  • Level: beginner
  • Input: conversation
  • Output: document
  • Setup: none
  • Roles: CEO / Founder, Head of Marketing, Head of Sales

Designs a full offer ladder and 30-day cash model from your existing vault offer, ICP, and positioning — attraction offer, flagship, upsell, order bump, downsell, and…

How you ask

  • “Build my money model”
  • “Design my offer ladder”
  • “What should my upsell be”

Inputs

  • product-record — Product records — the offers in the ladder.
  • icp — Ideal customer profile — who the output targets.
  • marketing_context — Positioning and messaging context.
  • offerings — Offerings catalogue — what is being sold.
  • source (Ladder Design) — Optional offer/product name or focus area; defaults to the vault's canonical offer if omitted
  • source (30-Day Cash Model) — The offer ladder (from ladder-design) or a described ladder, plus assumed front-end volume
  • source (Ladder Audit) — The existing ladder to audit (pasted, or a path to a prior money-model note)

Outputs

  • cash-model (markdown)
  • ladder-audit (markdown)
  • money-model (markdown)
  • {company.sales}/money-models/cash-model-{offer}-{date}.md
  • {company.sales}/money-models/ladder-audit-{offer}-{date}.md
  • {company.sales}/money-models/money-model-{offer}-{date}.md