Skip to content

lead-magnet-generator

Target audience: anyone who needs a gated asset that earns an email address, and the posts that make people want it.

  • Area: Marketing
  • Category: marketing content
  • Level: beginner
  • Input: conversation
  • Output: document
  • Setup: none
  • Roles:

Turns a topic into a downloadable lead magnet — guide, checklist, template, or toolkit — plus three promotion posts written from distinct angles (contrarian, pain-first,…

How you ask

  • “Turn this topic into a lead magnet with promotion posts”
  • “Make a checklist we can gate for email capture”
  • “Write three LinkedIn angles for our existing pricing guide”
  • “We need a downloadable template for fit-out contractors”

Inputs

  • topic — The subject of the magnet; may come from a trend pipeline
  • format — guide, checklist, template, or toolkit; inferred from the topic when omitted
  • scope — company (default), or a client-id under {company.clients}/ when the magnet markets a client's business; decides the output folder
  • icp — ICP — who the magnet is for
  • tone-of-voice — Tone of voice — keeps the posts on-brand
  • topic — The subject of the magnet
  • format — guide, checklist, template, or toolkit
  • magnet — Path to the existing lead magnet

Outputs

  • lead-magnet (markdown)
  • promotion-posts (markdown)
  • {scope.marketing.lead-magnets}/{slug}/promotion-{slug}.md
  • {scope.marketing.lead-magnets}/{slug}/{slug}.md