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messaging-coherence

Govern and score a business's messaging as one coherent system. This skill assembles a single messaging operating spec from the owner's existing vault context, then scores any published asset against that spec across seven disciplines and flags exactly where the message has drifted.

  • Area: Strategy
  • Category: business
  • Level: beginner
  • Input: conversation
  • Output: document
  • Setup: none
  • Roles: CEO / Founder, Head of Marketing, Content Manager

Builds one messaging operating spec from vault context and scores whether published messaging stays on-spec across seven disciplines — positioning, distinction, promise,…

How you ask

  • “Is my messaging consistent”
  • “Check messaging coherence”
  • “Score this against our messaging spec”

Inputs

  • phrase-bank — Approved phrases scored against the messaging spec.
  • source (Build messaging spec) — What to build the spec for (company by default, or a named client)
  • positioning — Positioning / competitive frame (from positioning-craft).
  • tone-of-voice — Voice and narrative tone (from brand-voice-generator).
  • offerings — Offer and promise inputs.
  • icp — Target customer the message is for.
  • source (Coherence audit) — Path(s) or pasted text of the asset(s) to score
  • messaging-spec — The spec to score against (required — the audit cannot run without it).
  • source (Drift fix) — The drifting asset plus its prior coherence-audit scorecard
  • messaging-spec — The spec the rewrite must conform to — the same scope's spec the audit cited (a client audit reads the client spec).

Outputs

  • coherence-scorecard (markdown)
  • coherence-scorecard-client (markdown)
  • drift-fix-guidance (markdown)
  • drift-fix-guidance-client (markdown)
  • messaging-spec (markdown)
  • messaging-spec-client (markdown)
  • {client.knowledge-base}/marketing/coherence-audit-{YYYY-MM-DD}.md
  • {client.knowledge-base}/marketing/drift-fix-{YYYY-MM-DD}.md
  • {client.knowledge-base}/marketing/messaging-spec-{YYYY-MM-DD}.md
  • {company.knowledge-base}/marketing/coherence-audit-{YYYY-MM-DD}.md
  • {company.knowledge-base}/marketing/drift-fix-{YYYY-MM-DD}.md
  • {company.knowledge-base}/marketing/messaging-spec-{YYYY-MM-DD}.md