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Campaign idea is solid.

Content campaign from goals to measurement

Campaign idea is solid. But between planning and execution — weeks disappear.

Outcome: Content campaign from goals through creation to measurement — end to end.

  • Area: Marketing
  • Time savings: Typical run: 40+ hours vs manual content planning, creation, and distribution
  • Try it: start playbook: content launch
  • Compounding: Each cycle refines destinations, improves content-market fit, and builds SEO authority
  • Frequency: Quarterly (with monthly reviews)
  • Published: 2026-03-27

Inputs

  • 🏢 Client profile
  • 📋 marketing_context.md
  • 🎯 Campaign objectives

What BOB does

  1. content-destinations → Map goals, signals, passengers
  2. Review destinations map
  3. icp-discovery → Validate passengers
  4. content-strategy → SEO keyword validation
  5. Approve topics and priorities
  6. copywriting → Write content pieces
  7. content-scorer → Quality check
  8. Review and approve content
  9. social-content → Platform-specific posts
  10. content-repurposer → Additional formats
  11. Review social and repurposed content
  12. ab-test-setup → Design experiments
  13. analytics-tracking → GA4 conversion events
  14. metrics-frameworks → North star metric
  15. content-destinations → Monthly review

Outputs

  • 🗺️ Content Destinations Map
  • 📝 Scored Blog Posts
  • 📱 Social Content Pack
  • 🧪 A/B Test Plans
  • 📊 GA4 Tracking Config
  • 📈 Metrics Dashboard

Benefits

  • Saves 40+ hours vs manual
  • Strategy and execution in one flow
  • Measurement built in from the start