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Renew & Expand Account — renewal path and expansion, handled

Renewal path chosen explicitly, expansion opportunity framed commercially, or non-renew branch handled gracefully

The term is ending. And nobody has decided what happens next.

  • Area: Sales & Clients
  • Time savings: Typical run: 2-4 hours across prep, decision, and conversation follow-through
  • Try it: "End of term approaching, continuity decision needed, or account shows credible expansion potential"
  • Compounding: Each run refines templates and context — 5 automated steps improve with accumulated data
  • Frequency: Per opportunity
  • Published: 2026-06-29

Inputs

  • 🏢 Client name and client-id
  • 📋 Contract / renewal timing or milestone timing
  • 📋 Current service scope
  • 📝 Known renewal risk or expansion opportunity, if any
  • 📋 Revenue at stake and strategic importance

What BOB does

  1. vault-preflight → verify client context completeness and confirm there is enough commercial context to make a continuity decision
  2. client-health-tracker → produce current health snapshot, including at-risk and expansion signals
  3. retention-check → prepare the renewal-readiness brief: value delivered, satisfaction pattern, renewal recommendation, and explicit risks
  4. Review readiness — decide whether the account is currently in one of three states: renew, renew-expand, or non-renew-risk
  5. client-ascension → if state is renew or renew-expand, produce the continuity path: ascension map, renewal / expansion script, and recommended commercial structure
  6. Review continuity path — decide the commercial ask: renew as-is, renew with expansion, restructure, or hold
  7. Conduct the renewal / expansion conversation or prepare the package for the account owner
  8. meeting-intelligence → debrief the continuity conversation: objections, stakeholder signals, pricing pressure, and next-step commitments

Outputs

  • 📋 Renewal Readiness Brief.md
  • 📁 Expansion Path Recommendation.md
  • 📝 Renewal / Expansion Conversation Script.md
  • 📋 Decision Log.md
  • 📋 If no-renew: Offboarding Branch.md