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market-sizing-analysis

Calculates TAM, SAM, and SOM using top-down, bottom-up, and value theory methodologies. Use when the user needs 'market size numbers', 'TAM', 'SAM', 'SOM', 'market sizing', 'addressable market', or 'market-sizing methodology'. For broader startup competitive analysis, see startup-analyst. For financial projections and runway, see startup-financial-modeling.

  • Area: Strategy
  • Category: product management
  • Level: beginner
  • Input: conversation
  • Output: document
  • Setup: none
  • Roles: CEO / Founder, Finance Manager

Calculates TAM, SAM, and SOM using top-down, bottom-up, and value theory methodologies.

How you ask

  • “Calculate the TAM, SAM, and SOM for our market opportunity”
  • “Size the addressable market for our B2B SaaS product”
  • “Run a bottom-up market sizing analysis for our niche”
  • “How big is the market opportunity for this idea?”

Inputs

  • region-context — Regional business environment for the target market — Three-Layer Context layer 2; produced by regional-context.
  • request — What to produce
  • scope — company, or a client-id under {company.clients}/ — a string with one reserved value, not a closed set
  • profile — Company or client profile — identity and stage.
  • icp — ICP — target customer the strategy is for.
  • offerings — Offerings catalogue — what is being strategised.
  • marketing-context — Positioning, narrative, and competitive frame.

Outputs

  • market-sizing-analysis (markdown)
  • market-sizing-analysis-company (markdown)
  • {client.knowledge-base.product}/market-sizing-analysis-{YYYY-MM-DD}.md
  • {company.knowledge-base.product}/market-sizing-analysis-{YYYY-MM-DD}.md