Skip to content

visual-designer

Applies formal design principles and practical tool guidance to produce professional-quality visual materials — from pitch decks to social posts. Bridges the gap between design theory and tool execution so non-designers get results that look intentional.

  • Area: Foundational
  • Category: documents
  • Level: beginner
  • Input: conversation
  • Output: document
  • Setup: none
  • Roles: Head of Marketing, Content Manager

Applies visual design principles and practical tool guidance to audit, improve, and create professional marketing materials.

How you ask

  • “Can you audit this pitch deck design and tell me what to fix?”
  • “What fonts should I use for my company presentation on Gamma?”
  • “My slide looks too busy — how do I fix the layout?”
  • “Create a design system for my client's brand using navy and gold”
  • “How do I set up a dark theme deck in Canva?”
  • “Is my color contrast accessible?”
  • “Help me design a social media post for this campaign”

Inputs

  • design-system — Brand design system — colors, type, tokens.
  • product-design-system — Product-level design system, when scoped to a product.
  • client-design-system — Client design system, when scoped to a client.
  • design_asset — Screenshot, file, or verbal description of the design to audit
  • tool — Tool used to critique an existing design across 6 dimensions with graded scores and actionable fixes (canva | figma | gamma | google-slides | powerpoint)
  • material_type — Slide deck, brochure, social post, infographic, etc.
  • tool — Tool used to structure a material from scratch or improve an existing layout with grid and spacing rules (canva | figma | gamma | google-slides | powerpoint)
  • brand_context — Colors, fonts, logo, aesthetic goals
  • aesthetic_goal — Professional, bold, warm, technical, cinematic, etc.
  • material_type — loaded from your vault context

Outputs

  • 2-3 ranked options with rationale and contrast checks
  • Color palette, typography scale, spacing scale, component patterns, gaps
  • Named layout pattern, spacing rules, hierarchy, tool steps
  • Per-dimension grades, top 3 fixes, secondary improvements
  • prefer a permanent directory)