Win Loss Review

Capture Why, Feed Back to Sales

You won some. You lost more. Nobody wrote down why.

• Area: Sales & Clients
• Time savings: ~2 hrs manual post-mortem → ~30 min automated
• Try it: "Run win loss review" after deal closes
• Compounding: Win/loss patterns emerge — objection handling improves each cycle
• Frequency: Per closed deal
• Published: 2026-04-22

Inputs

• 📝 deal-context.md
• 📄 proposal.pdf
• 📋 meeting-notes.md

What BOB does

1. Gather deal context
2. meeting-intelligence → analyze interactions
3. Add relationship context
4. content-repurposer → extract insights
5. Decide what to operationalize
6. Update objection playbook and positioning

Outputs

• 📊 win_loss_report.md
• 📝 sales_enablement.md