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jtbd-building

Use this skill when the team needs to understand the progress a customer is trying to make before choosing a solution.

  • Area: Strategy
  • Category: product management
  • Level: beginner
  • Input: conversation
  • Output: document
  • Setup: none
  • Roles: Product Manager

Creates job stories, maps push/pull/anxiety/habit forces, identifies current workarounds, and turns JTBD research into design or messaging implications.

How you ask

  • “Create job stories for our project management feature”
  • “Map the push/pull forces for our target customer segment”
  • “Identify current workarounds our users employ”
  • “Turn our JTBD research into design implications”

Inputs

  • scope — company, or a client-id under {company.clients}/ — a string with one reserved value, not a closed set
  • interviews — Evidence to synthesize into jobs — interview notes or transcripts, support tickets, or observed behavior — including the triggering situation
  • segment — User segment the research covers
  • profile — Company or client profile — identity and stage.
  • icp — ICP — target customer the strategy is for.
  • offerings — Offerings catalogue — what is being strategised.
  • marketing-context — Positioning, narrative, and competitive frame.
  • interviews — Evidence the job story and forces rest on — interview notes or transcripts, support tickets, or observed behavior — including the triggering situation
  • segment — User segment the decision affects
  • decision — The product decision the JTBD brief must inform
  • job_story — Draft job story, if one exists; otherwise the route drafts it from the evidence
  • current_workarounds — What customers do today instead, if already known; otherwise taken from the evidence
  • job_story — Validated or draft job story to derive messaging from
  • audience — Target audience for the message
  • channel — Channel or message context the copy is for
  • forces — Push, pull, anxiety, and habit forces to address in copy

Outputs

  • jtbd-messaging (markdown)
  • jtbd-synthesis (markdown)
  • solution-design (markdown)
  • {scope.knowledge-base.product}/jtbd-building-{YYYY-MM-DD}.md