Skip to content

yt-end-screen-cta

Write end screen CTA scripts that convert the last 20-30 seconds of a YouTube video into subscriber growth, next-video clicks, and playlist engagement. The last 30 seconds are the highest-intent moment -- the viewer watched the entire video and is primed to act. Design end-of-video experiences where verbal CTAs and visual end screen elements work together.

  • Area: Marketing
  • Category: content
  • Level: beginner
  • Input: conversation
  • Output: document
  • Setup: none
  • Roles: Content Manager

Write end screen CTA scripts with verbal and visual directions for YouTube videos.

How you ask

  • “End screen”
  • “End card”
  • “CTA strategy”

Inputs

  • youtube_context — Channel niche, audience, positioning and format. Optional — the route collects minimum context from the user when absent.
  • video_title — The video title (CTA must feel like a natural extension of the video's promise)
  • primary_goal — subscriber-growth, next-video, lead-magnet, or playlist-series (subscriber-growth | next-video | lead-magnet | playlist-series)
  • next_content — The specific video, playlist, or resource to link from the end screen
  • key_takeaway — What the viewer just learned (used to bridge into the CTA naturally)

Outputs

  • Complete end screen CTA with verbal script, visual layout, element selection, and companion CTAs
  • {company.marketing.video}/end-screens/{video-slug}end_screen.md