Visitors come.

Full-Funnel Conversion Optimization

Visitors come. Visitors leave. You don't know why.

Outcome: Full-funnel conversion audit — pages, forms, popups, onboarding — with a fix list.

• Area: Marketing
• Level: intermediate
• Roles: Head of Marketing, Product Manager
• Time savings: ~5 hrs manual → ~12 min automated (25× faster)
• Try it: "Optimize conversions on our signup page"
• Compounding: Each audit creates a scored baseline — improvement delta visible on re-audit
• Frequency: Per page · monthly re-audits
• Published: 2026-03-27

Inputs

• 🌐 Page URL or flow description
• 📋 client-context.md
• 📉 Current conversion rate (if known)

What BOB does

1. Diagnosing conversion bottleneck
2. Running 7-Point CRO Framework (weighted scoring)
3. Scoring each section 0-10 across 7 dimensions
4. Prioritizing issues by impact and effort
5. Generating before/after recommendations
6. Suggesting A/B test experiments

Outputs

• 🔍 CRO Audit.md
• ⚡ Quick Wins List
• 🧪 CRO Test Plan.md
• 📊 CRO Score (0-100)

Benefits

• 25× faster
• Every conversion point checked
• Prioritised by revenue impact

Built on the cro skill.