Idea to Market¶
← Prompt Showcase · value chain: concept-to-launch
New product, concept to launch — validate, build, test, position, launch.
How this works¶
This area moves work through these stages:
ideate → validate → develop → test → position → launch → measure
You don't run the stages by hand. You just ask — in plain language — and the system routes you to the right tool. There are two kinds:
- Skills — a single capability ("write me social posts", "score this lead").
- Playbooks — a guided, multi-step workflow that chains skills into a whole outcome.
Reach for a skill for one task; reach for a playbook for a whole outcome.
Playbooks — guided workflows for this area¶
| Playbook | When you'd run it |
|---|---|
| Concept-to-Launch | You want a concept taken all the way to launch |
| Productized offer finder | You want to find a productizable offer from what you do |
→ Browse every workflow in PLAYBOOKS.
Skills by stage¶
| Stage | When you want to… | Ask for… | Skill |
|---|---|---|---|
| Ideate | shape the idea | business model canvas, jobs-to-be-done, startup build | business-model-canvas · jtbd-building · ai-startup-building |
| Validate | test the bet | run continuous discovery | continuous-discovery |
| Test | try with users | plan product testing | product-testing |
| Position | make value clear | craft positioning | positioning-craft |
| Launch | go to market | check launch readiness | launch-readiness |
→ The full skill catalogue lives in SKILLS.
How to trigger — just say it¶
No commands to memorize. Speak in plain language and the system picks the tool:
- "Map this idea on a business model canvas." → business-model-canvas
- "What job are customers really hiring this for?" → jtbd-building
- "Am I actually ready to launch? What's missing?" → launch-readiness
- "Take this concept all the way to launch." → the Concept-to-Launch playbook
Skill or playbook?
🟢 Start with single asks (one skill). 🔵 When you want a whole outcome, run a playbook — it sequences many skills for you.