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launch-execution

Writes launch copy and creates go-to-market materials from a completed positioning canvas. Use when user mentions 'product launch,' 'launch copy,' 'go-to-market,' 'announcement,' 'feature launch.' For positioning itself, use positioning-craft.

  • Area: Strategy
  • Category: product management
  • Level: beginner
  • Input: conversation
  • Output: document
  • Setup: none
  • Roles: Head of Marketing, Product Manager

Writes launch copy and creates go-to-market materials from a completed positioning canvas.

How you ask

  • “Write launch copy for our new feature release”
  • “Position our product update for the announcement”
  • “Create go-to-market materials for our product launch”
  • “Draft the product announcement for our email list”

Inputs

  • product — What is launching
  • launch_date — Target launch date
  • channels — Channels the launch runs on
  • channels — Channels needing copy
  • launch_date — Target date, to assess whether readiness is achievable

Outputs

  • launch-package (markdown)
  • {company.knowledge-base.product}/launch-execution-{YYYY-MM-DD}.md