copywriting¶
Write conversion-focused marketing copy for web pages.
- Area: Marketing
- Category: marketing content
- Level: beginner
- Input: conversation
- Output: document
- Setup: none
- Roles: Head of Marketing, Content Manager
Writes conversion-focused headlines, CTAs, and page copy for homepages, landing pages, pricing pages, feature pages, and about pages.
How you ask¶
- “Write homepage copy for our project management SaaS”
- “Improve the headlines on our pricing page”
- “Write CTA copy for our free trial signup”
- “Rewrite our About page to be more compelling”
- “Analyze the copy on this URL and suggest improvements”
Inputs¶
- phrase-bank — Approved phrases and banned words.
- url — Live page URL to audit in URL Analysis Mode (or Sub-Agent Mode); omit when writing new copy from vault context
- scope —
company, or a client-id under the client root (client.root) — a string with one reserved value, not a closed set - marketing-context — Marketing context for voice and positioning.
- icp — ICP — who the copy speaks to.
- profile — Company profile — sender identity and credibility anchors.
- tone-of-voice — Tone of voice — copy register and brand sound.
- offerings — Offerings catalogue — what the copy is selling.
Outputs¶
- copywriting (markdown)
- {scope.marketing.content-production}/copywriting-{YYYY-MM-DD}.md