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objection-playbook

Generate comprehensive objection response scripts with word-for-word ready-to-use responses. Covers 15 universal objections, industry-specific objections, competitive objections, pricing deep-dives, and prevention techniques.

  • Area: Sales & Clients
  • Category: sales
  • Level: intermediate
  • Input: conversation
  • Output: document
  • Setup: none
  • Roles: Head of Sales

Generate competitor-specific objection handling playbooks.

How you ask

  • “Create an objection playbook for competing against Salesforce”
  • “How do I counter the 'too expensive' objection?”
  • “Generate word-for-word responses for our top 5 deal objections”
  • “Build a competitive objection handling guide for the sales team”

Inputs

  • scope — company (default), or a client-id under {company.clients}/ passed explicitly by the runner when the playbook is for a client's sales team; decides the output folder
  • industry — Sector whose common objections are being handled
  • competitors — Competitors whose positioning drives the objections
  • icp — ICP — anchors objections against the target buyer profile.
  • offerings — Offerings catalogue — scopes pricing and feature objections.
  • marketing-context — Positioning context — frames differentiation answers.
  • prospect — Specific prospect the playbook is for
  • known_objections — Objections already raised in conversation
  • transcripts — Two or more transcripts of calls that did NOT close. One call is an anecdote; the pattern only appears across several
  • outcome_notes — Recorded loss reasons, where they exist — used to check the transcript reading against what was believed at the time

Outputs

  • objection-playbook (markdown)
  • {scope.sales}/objection-playbooks/from-failed-calls-{YYYY-MM-DD}.md
  • {scope.sales}/objection-playbooks/{competitor-or-industry}.md
  • {scope.sales}/objection-playbooks/{industry}.md