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growth-embedded

Use this skill when growth should be designed into the product deliberately, not bolted on after launch.

  • Area: Strategy
  • Category: product management
  • Level: beginner
  • Input: conversation
  • Output: document
  • Setup: none
  • Roles: Head of Marketing, Product Manager

Designs activation loops, viral growth mechanics, product-led growth features, user acquisition loops, onboarding sequences, and referral tracking inside the product.

How you ask

  • “Design a viral growth loop for our product”
  • “Build activation mechanics for our onboarding flow”
  • “Create a referral tracking system inside our product”
  • “Design product-led growth features for user acquisition”

Inputs

  • request — What to produce
  • scope — company, or a client-id under {company.clients}/ — a string with one reserved value, not a closed set

Outputs

  • growth-embedded (markdown)
  • {scope.knowledge-base.product}/growth-embedded-{YYYY-MM-DD}.md