Traffic is fine.¶
Optimised page with A/B test running
Traffic is fine. Conversions aren't.
Outcome: Page audited, hypotheses formed, copy rewritten, A/B test running.
- Area: Marketing
- Time savings: ~4 hrs manual → ~1.5 hrs automated (3× faster)
- Try it: "This page isn't converting"
- Compounding: Each test builds conversion knowledge — winners inform future pages
- Frequency: Per page optimization cycle
- Published: 2026-03-30
Inputs¶
- 🌐 Page URL
- 📉 Current conversion rate (if known)
- 📊 Traffic volume (for sample size calc)
What BOB does¶
- cro → audit page for conversion issues
- Prioritise which issues to fix
- copywriting → rewrite copy for top issues
- Review new copy
- ab-test-setup → design test variants + hypothesis
- analytics-tracking → configure event tracking
Outputs¶
- 🔍 CRO audit with conversion issues
- 📝 Rewritten page copy
- 🧪 A/B test variants with hypothesis
- 📈 Event tracking configuration
Benefits¶
- 3× faster
- Data-driven hypotheses — not guessing
- Iterative loop catches regression