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cold-outreach

Build cold DM sequences on LinkedIn, WhatsApp, and Instagram that get replies — not just opens. Volume-based, personalized at scale, with multi-touch follow-up cadences.

  • Area: Marketing
  • Category: marketing funnel
  • Level: beginner
  • Input: conversation
  • Output: document
  • Setup: none
  • Roles: Head of Sales

Builds cold DM sequences for LinkedIn, WhatsApp, and Instagram — personalized openers, multi-touch follow-up cadences, volume activity targets, and trigger-event timing.

How you ask

  • “Build a WhatsApp DM sequence for CFOs at UAE manufacturing companies”
  • “Build a LinkedIn outreach sequence for mid-market HR Directors”
  • “Write a single LinkedIn DM for this prospect: [paste company/role info]”
  • “What's my daily outreach target if I want 3 calls/week?”

Inputs

  • icp — Ideal customer profile — who the output targets.
  • profile — Company or client profile — entity and relationship context.
  • outreach-context — ICP, company profile, segment, offer, proof, and channel constraints.
  • outreach-context — ICP, segment, offer, proof, consent context, and chosen messaging channel.
  • prospect-context — Named prospect, relevance evidence, offer, desired next step, and profile context.
  • activity-targets — Channels, daily volumes, reply stages, owners, and tracking period.
  • email-context — Segment, offer, proof, and required cold-email outcome to hand off.

Outputs

  • Handoff to cold-email naming the segment, offer and proof to pass it; this skill writes no email copy.
  • cold-dm-sequence (markdown)
  • cold-email (markdown)
  • outreach-tracker (markdown)
  • {scope.sales}/cold-dm-seq-{segment}-{date}.md
  • {scope.sales}/cold-email-{prospect}-{date}.md
  • {scope.sales}/outreach-tracker-{date}.md