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yt-hook-writing

Write retention-optimized first-30-second hooks for YouTube videos. The hook determines whether 40% of your audience stays or leaves. Every word in the first 30 seconds must earn its place.

  • Area: Marketing
  • Category: content
  • Level: beginner
  • Input: conversation
  • Output: document
  • Setup: none
  • Roles: Content Manager

Write first-30-second hooks for YouTube videos using the 3-step formula (Context Lean-In, Scroll-Stop, Contrarian Snapback).

How you ask

  • “Write a hook”
  • “Video intro”
  • “Opening for my video”

Inputs

  • youtube_context — Channel niche, audience, positioning and format. Optional — the route collects minimum context from the user when absent.
  • video_title — The video title (hook must deliver on its promise immediately)
  • video_type — bold-claim, pattern-interrupt, story-open, result-tease, question, cold-open, or contrarian (bold-claim | pattern-interrupt | story-open | result-tease | question | cold-open | contrarian)
  • key_takeaway — The single most important takeaway the video delivers
  • compelling_moment — The most surprising or emotionally compelling thing in the video

Outputs

  • Complete hook with spoken script, visual direction, text overlays, and transition
  • {company.marketing.video}/hooks/{video-slug}hook.md