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ga4-analytics

Comprehensive GA4 reference covering property setup, events, custom dimensions, audiences, reporting, BigQuery integration, and implementation methods.

  • Area: Marketing
  • Category: marketing analytics
  • Level: intermediate
  • Input: conversation
  • Output: document
  • Setup: config
  • Roles: Head of Marketing

Covers Google Analytics 4 property setup, events, audiences, reporting, BigQuery, gtag.js, GTM, and DebugView.

How you ask

  • “Set up GA4 property with recommended events”
  • “Configure custom dimensions for user segmentation in GA4”
  • “Implement GA4 event tracking with gtag.js”
  • “Set up BigQuery integration for our GA4 data”

Inputs

  • client-profile — Client profile — property owner context.
  • profile — Company profile (company.profile) — Business model, product type
  • tracking-plan — Latest tracking plan from analytics-tracking (tracking-plan-{YYYY-MM-DD}.md under company.marketing.analytics or client.marketing.analytics), read so GA4 event and parameter names match the plan
  • url — Website URL whose GA4 implementation is being set up or checked, when the task concerns a specific site
  • scope — company, or a client-id under {company.clients}/ — a string with one reserved value, not a closed set

Outputs

  • GA4 deliverable, one file per type: setup (property and data streams), events (event implementation), reporting (custom dimensions and audiences)