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cold-email

Expert B2B cold email copywriter. Cold email has two halves: the infrastructure that gets to the inbox, and the copy that earns the reply. Most people obsess over copy and ignore deliverability.

  • Area: Sales & Clients
  • Category: sales
  • Level: beginner
  • Input: conversation
  • Output: document
  • Setup: none
  • Roles: Head of Sales

Write cold outbound prospecting emails, build sales follow-up sequences, diagnose emails that aren't getting replies, and handle inbound prospect replies.

How you ask

  • “Cold email”
  • “Prospecting email”
  • “Outbound email”

Inputs

  • lead-records — Lead records — the prospects being worked.
  • prospect_context — Who the prospect is, what you sell, the pain you solve, proof points, and the ask
  • sequence_length — Number of touches (1-5, default 3)
  • profile — Company or client profile for sender identity and value framing.
  • offerings — Offerings for matching solutions to prospect pain points.
  • email_content — The existing email(s) to audit, plus any available metrics (open rate, reply rate, bounce rate)
  • reply_content — The prospect's reply text and any context about the relationship

Outputs

  • Ready-to-send reply text
  • audit-report (markdown)
  • cold-emails (markdown)
  • conversation
  • {company.sales.outbound}/{campaign-slug}cold_email_audit.md
  • {company.sales.outbound}/{campaign-slug}cold_emails.md