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Adversarial PMF Review

Honest PMF assessment with scored dimensions, identified weaknesses, and concrete next actions

You think you have product-market fit. Nobody has ever tried to prove you wrong.

  • Area: Strategy
  • Time savings: Typical run: 1-2 hours, single session
  • Try it: "When questioning whether the business has real product-market fit, or preparing for investor/board scrutiny on PMF"
  • Compounding: Each run refines templates and context — 3 automated steps improve with accumulated data
  • Frequency: Per trigger event
  • Published: 2026-08-01

Inputs

  • 📊 Current metrics: MRR/ARR, monthly churn %, NPS score, organic acquisition %
  • 📦 Sean Ellis test result if available ("How would you feel if you could no longer use this product?" — % answering "very disappointed")
  • 🎙️ Top 3 reasons customers buy (from sales calls or surveys)
  • 📋 Top 3 reasons customers churn or don't buy
  • 👤 Competitor names customers mention

What BOB does

  1. Gather PMF metrics — collect retention rate, churn, MRR/ARR, NPS, organic acquisition %, referral rate, switching cost signals
  2. ask-boardroom → configure 5 PMF-adversarial advisors and run the debate
  3. Review board output — read position papers, rebuttals, and vote tally
  4. Score PMF dimensions from board debate into a structured scorecard
  5. Review scorecard and identify top 3 PMF gaps to address
  6. decision-frameworks → create action plan for closing the top PMF gap

Outputs

  • 🎙️ Boardroom Transcript.md
  • 📊 PMF Scorecard.md
  • 📋 Top 3 Gap List.md
  • 🗺️ Action Plan.md