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social-media-audit

Analyze a brand's social media presence across all major platforms, score each channel against best-practice benchmarks, identify gaps and opportunities, and deliver a prioritized improvement plan — all without requiring API keys.

  • Area: Marketing
  • Category: marketing content
  • Level: beginner
  • Input: conversation
  • Output: document
  • Setup: none
  • Roles: Head of Marketing, Content Manager

Audits a brand's social media footprint across LinkedIn, Instagram, Facebook, X, TikTok, and YouTube — scoring profile completeness, content quality, engagement…

How you ask

  • “Run a social media audit for our company”
  • “Audit our LinkedIn and Instagram presence”
  • “Compare our social media with [competitor1] and [competitor2]”
  • “Which social platforms should we focus on?”
  • “Social media health check for client [name]”

Inputs

  • marketing_context — Positioning and messaging context.
  • accounts — Profiles to audit, one per platform
  • account — Profile to audit
  • platform — The one channel to audit — linkedin, twitter, instagram, youtube, tiktok, or facebook. Each has its own benchmark set. (facebook | instagram | linkedin | tiktok | twitter | youtube)
  • accounts — Own profiles
  • competitor_accounts — Competitor profiles to benchmark against

Outputs

  • social-media-audit-report (markdown)
  • social-media-audit-report-client (markdown)
  • {client.marketing.social-audits}/social_media_audit_{YYYY-MM-DD}.md
  • {company.marketing.social-audits}/social_media_audit_{YYYY-MM-DD}.md

Seen in these workflows