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social-content

Create engaging social media content that builds audience and supports business goals.

  • Area: Marketing
  • Category: marketing content
  • Level: beginner
  • Input: conversation
  • Output: document
  • Setup: none
  • Roles: Head of Marketing, Content Manager

Writes social posts for LinkedIn, X, and Substack, repurposes long-form content, and analyzes post performance.

How you ask

  • “Write a LinkedIn post about our latest product update”
  • “Create a content calendar for our social channels this month”
  • “Repurpose this blog post into a Twitter thread”
  • “Generate hook formulas for our Instagram engagement posts”
  • “Log my last 5 LinkedIn posts and their metrics”
  • “Run the content loop — what's working?”
  • “What patterns do you see in my content performance?”

Inputs

  • request — What to produce
  • scope — company, or a client-id under {company.clients}/ — a string with one reserved value, not a closed set
  • brand-voice — Locked brand and tone-of-voice context used to write in voice.
  • target-audience — Target audience, ICP, and positioning context.
  • content-calendar — Content calendar for scheduling.
  • content-pillars — Content pillars for topic selection.
  • published-corpus — Folder of the scope's marketing-content notes; scripts/corpus_scan.py reads every published piece of the target platform from it before drafting.

Outputs

  • Content Performance Review (references/content-review.md) — top and bottom posts, patterns, do-more and stop-doing calls, next-cycle bets.
  • Self-learning loop Step 4 — patterns found across the last ~10 logged posts and the rule changes they justify, written before social-content-rules.md is updated.
  • content-calendar (markdown)
  • content-pillars (markdown)
  • performance-log (markdown)
  • social-content (markdown)
  • social-content-rules (markdown)
  • {scope.marketing.social}/content-calendar.md
  • {scope.marketing.social}/content-pillars.md
  • {scope.marketing.social}/performance-log.md
  • {scope.marketing.social}/reviews/loop-analysis-{YYYY-MM-DD}.md
  • {scope.marketing.social}/reviews/{YYYY-MM-DD}_review.md
  • {scope.marketing.social}/social-content-rules.md
  • {scope.marketing.social}/{YYYY-MM-DD}_{slug}.md