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email-sequence

Create email sequences that nurture relationships, drive action, and move people toward conversion. Covers sequence types, timing, copy guidelines, and automation strategies.

  • Area: Marketing
  • Category: marketing funnel
  • Level: beginner
  • Input: conversation
  • Output: document
  • Setup: none
  • Roles: Head of Marketing, Content Manager

Creates lifecycle and nurture email campaigns — welcome sequences, onboarding drips, re-engagement flows, and segmentation logic.

How you ask

  • “Create a welcome email sequence for new subscribers”
  • “Design a 5-email nurture drip campaign for trial users”
  • “Write a re-engagement email sequence for churned customers”
  • “Build an onboarding email sequence with optimized timing”

Inputs

  • profile — Company or client profile — entity and relationship context.
  • request — What to produce
  • scope — company, or a client-id under client.root — a string with one reserved value, not a closed set

Outputs

  • email-copy (markdown)
  • email-sequence (markdown)
  • email-sequence-brief (markdown)
  • email-templates (markdown)
  • {scope.marketing.email}/email-sequence-brief-{name}.md
  • {scope.marketing.email}/email-sequence-{name}.md
  • {scope.marketing.email}/email-templates-{category}.md
  • {scope.marketing.email}/email-{sequence}-{number}.md