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competitor-alternatives

Expert guidance for creating competitor comparison and alternative pages. Build pages that rank for competitive search terms, provide genuine value to evaluators, and position products effectively.

  • Area: Marketing
  • Category: marketing strategy
  • Level: beginner
  • Input: conversation
  • Output: document
  • Setup: none
  • Roles: Head of Marketing, Head of Sales

Creates competitor comparison pages, researches competitor features, generates comparison tables, writes persuasive alternative content.

How you ask

  • “Create a comparison page: Our Product vs Competitor X”
  • “Research competitor features and build a comparison table”
  • “Write an alternatives page targeting 'Competitor X alternatives'”
  • “Generate a competitive landing page for our vs page”

Inputs

  • client-icp — Client ICP for client-scoped comparison pages.
  • client-offerings — Client offerings for client-scoped comparison pages.
  • client-profile — Client profile for client-scoped comparison pages.
  • marketing_context — Positioning and messaging context.
  • profile — Business model, product overview
  • offerings — Products, pricing
  • icp — Target audience
  • marketing-context — Positioning, differentiation, competitors
  • request — The page format wanted (alternative, alternatives, vs, or competitor vs competitor) and the competitors to cover
  • scope — company, or a client-id under client.root — a string with one reserved value, not a closed set

Outputs

  • alternative-page (markdown)
  • alternatives-page (markdown)
  • competitor-data (yaml)
  • competitor-hub (markdown)
  • competitor-page-plan (markdown)
  • prefer a permanent directory)
  • temporary-competitor-page (markdown)
  • vs-page (markdown)
  • {scope.marketing.competitor-pages}/alternatives/{competitor}-alternative.md
  • {scope.marketing.competitor-pages}/alternatives/{competitor}-alternatives.md
  • {scope.marketing.competitor-pages}/competitor-hub.md
  • {scope.marketing.competitor-pages}/competitor-page-plan.md
  • {scope.marketing.competitor-pages}/competitors/{slug}.yaml
  • {scope.marketing.competitor-pages}/vs/us-vs-{competitor}.md