Running ads.

Campaign Strategy & Ad Copy

Running ads. Burning budget. Can't tell what's working.

Outcome: Campaign strategy, ad copy, audience segments, and test structure — across platforms.

• Area: Marketing
• Level: beginner
• Roles: Head of Marketing
• Time savings: ~6 hrs manual → ~15 min automated (24× faster)
• Try it: "Plan a Google Ads campaign for our product launch"
• Compounding: Conversion data improves targeting — winning creative patterns compound across campaigns
• Frequency: Per campaign launch · weekly optimization
• Published: 2026-03-27

Inputs

• 💰 Campaign goals + budget
• 📦 Product / offer details
• 🎯 ICP + existing pixel data

What BOB does

1. Loading client context and campaign goals
2. Selecting platforms (Google, Meta, LinkedIn)
3. Structuring campaigns, ad sets, and naming
4. Writing ad copy (PAS, BAB, social proof)
5. Defining audience targeting and exclusions
6. Setting bid strategy and optimization levers

Outputs

• 📐 Campaign Strategy.md
• 📝 Ad Copy Variations
• 👥 Audience Brief.md
• 📊 Performance Report.md

Benefits

• 24× faster
• Multi-platform in one pass
• Test structure built in from the start

Built on the paid-ads skill.