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icp-discovery

Build structured Ideal Customer Profiles through a guided discovery interview. Supports B2B, B2C, and owner-operator buyer models. Produces a comprehensive ICP document with demographics/firmographics, buyer psychology, pains, scoring signals, and buying journey.

  • Area: Marketing
  • Category: marketing strategy
  • Level: beginner
  • Input: conversation
  • Output: document
  • Setup: none
  • Roles: CEO / Founder, Head of Marketing, Head of Sales

Builds Ideal Customer Profiles through guided discovery interviews and persona templates.

How you ask

  • “Help me define our ideal customer profile”
  • “Run a guided discovery interview to build our buyer persona”
  • “Identify the key demographics and pain points of our target audience”
  • “Create a persona template from our customer research”
  • “Map the buying committee for our ICP”
  • “Build champion and blocker personas for our deals”
  • “Who's involved in our deals and how do we multi-thread?”
  • “Build our ICP from our last 30 closed-won deals”

Inputs

  • profile — Business identity and overview — own-business or client based on scope.
  • offerings — Products and services that the ICP buys.
  • marketing-context — Positioning and differentiation context for the ICP.
  • company-deep-research-report — Optional prior research report — adds depth to ICP build.
  • request — What to produce
  • scope — company, or a client-id under client.root — a string with one reserved value, not a closed set
  • icp — Existing ICP document to base the buying-committee map on.
  • profile — Business identity — own-business or client based on scope.
  • offerings — Offerings the buying committee is evaluating.
  • request — Which account or ICP to map the buying committee for
  • won-deals — Closed-won deal notes (stage won) across the clients' deals folders, or a CRM export the user supplies, with call notes, transcripts and onboarding notes per deal.
  • offerings — Offerings the won deals bought; used to tag each deal with its service line.
  • request — Build a new ICP from deals, or test an existing ICP against them

Outputs

  • buying_committee_map (markdown)
  • icp (markdown)
  • icp_index (markdown)
  • icp_scoring_card (markdown)
  • spiced_deal_matrix (markdown)
  • {scope.icp}
  • {scope.profile-root}/buying_committee_map.md
  • {scope.profile-root}/icp_index.md
  • {scope.profile-root}/icp_scoring_card.md
  • {scope.profile-root}/spiced_deal_matrix.md