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referral-program

Design and optimize referral and affiliate programs that turn customers into growth engines. Covers program types, incentive structures, viral loops, and optimization strategies.

  • Area: Marketing
  • Category: marketing funnel
  • Level: beginner
  • Input: conversation
  • Output: document
  • Setup: none
  • Roles: Head of Marketing, Head of Sales

Designs tiered reward structures, calculates commission rates, creates referral tracking workflows, and drafts partner program terms.

How you ask

  • “Design a tiered referral program for our SaaS product”
  • “Calculate commission rates for our affiliate program”
  • “Create a refer-a-friend campaign with tracking workflow”
  • “Draft partner program terms and reward structures”

Inputs

  • request — Program type (referral, affiliate, or both), business model, current referral rate, and any supplied program constraints
  • scope — company, or a client-id under {company.clients}/ — a string with one reserved value, not a closed set

Outputs

  • affiliate-program-design (markdown)
  • company-referral-program (markdown)
  • referral-program-brief (markdown)
  • referral-program-design (markdown)
  • referral-program-review (markdown)
  • {client.marketing.referral}/affiliate-program-design.md
  • {client.marketing.referral}/referral-program-brief.md
  • {client.marketing.referral}/referral-program-design.md
  • {client.marketing.referral}/referral-program-review.md
  • {scope.marketing.referral}/referral-program-{YYYY-MM-DD}.md