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social-listening

Monitor online conversations to find potential customers discussing problems your product solves, then engage authentically to build trust and drive acquisition.

  • Area: Marketing
  • Category: marketing content
  • Level: intermediate
  • Input: conversation
  • Output: document
  • Setup: config
  • Roles: Head of Marketing

Sets up social listening workflows to find and engage potential customers where they discuss problems.

How you ask

  • “Set up a Reddit monitoring plan for our product category”
  • “Create a Twitter listening workflow for competitor mentions”
  • “Find conversations where people discuss problems we solve”
  • “Build an engagement playbook for our community presence”

Inputs

  • keywords — Terms and phrases to monitor
  • platforms — Platforms to search; defaults to Reddit and HN
  • icp — loaded from your vault context
  • marketing-context — loaded from your vault context
  • keywords — Terms to monitor
  • brand_voice — Voice reference for reply drafting
  • keywords — Terms to monitor on a cadence
  • cadence — How often the sweep runs
  • product-context — What the product does and who it serves
  • subreddit — Target subreddit name
  • thread — Thread URL or title + body text
  • existing-replies — Current top replies for gap analysis
  • tone — Optional tone guidance (technical, casual, professional)

Outputs

  • Ready-to-post reply with strategy notes and tone confidence; use the user's requested output path when supplied, otherwise the scratch location below.
  • engagement-playbook (markdown)
  • listening-plan (markdown)
  • listening-system (markdown)
  • prefer a permanent directory)
  • {client.marketing.social-listening}/social-listening-{YYYY-MM-DD}.md
  • {company.marketing.social-listening}/social-listening-{YYYY-MM-DD}.md