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linkedin-outreach

Expert B2B LinkedIn outreach and social selling. LinkedIn is the only platform where you can reach a CEO, see their career history, read their recent posts, and send them a message in one place. Most LinkedIn outreach is terrible, which is both the problem and the opportunity. Treat LinkedIn as a relationship-building channel, not a spam cannon.

  • Area: Sales & Clients
  • Category: sales
  • Level: beginner
  • Input: conversation
  • Output: document
  • Setup: none
  • Roles: Head of Sales

Write LinkedIn outreach messages, design LinkedIn outreach campaigns, or plan social selling strategy.

How you ask

  • “LinkedIn message”
  • “Connection request”
  • “InMail template”

Inputs

  • lead-records — Lead profile notes — the prospects being worked, one folder per lead.
  • offerings — Offerings catalogue — what is being sold.
  • profile — Company or client profile — entity and relationship context.
  • prospect_context — Who the prospect is, their LinkedIn activity level, what you sell, pain you solve, proof points
  • message_type — connection-request, dm-sequence, inmail, comment-strategy, or video-message (default: dm-sequence)
  • campaign_goal — Campaign objective (book meetings, build pipeline, generate referrals, enter new vertical)
  • sales_navigator — Whether Sales Navigator is available (changes targeting and InMail options)

Outputs

  • Campaign plan with targeting, sequences, content calendar, and benchmarks
  • LinkedIn outreach messages ready for manual sending
  • {company.sales.outbound}/{campaign-slug}linkedin_campaign_plan.md
  • {company.sales.outbound}/{campaign-slug}linkedin_outreach.md